S. Bernardo launches innovative collection inspired by the Alcobaça Monastery with participation by Sónia Tavares.
The focus of this article is on something innovative and disruptive, a new design technique by a company that constantly seeks to be a pioneer in creativity, innovation and product design in a world where trends evolve faster and faster and it is increasingly necessary to be avant-garde and constantly develop original and creative designs.
The main international event for the consumer goods sector has returned after three years. The Ambiente fair, which takes place in Frankfurt from February 3rd to 7th, is comprised of well-known and prestigious brands and attracts visitors from all over the world. Perpetua, Pereira & Almeida, a ceramic and porcelain producer from Alcobaça, is a regular exhibitor at this fair and will be present under the designation of its brand S. Bernardo. With that said, the focus of this article is on something innovative and disruptive, a new design technique by a company that constantly seeks to be a pioneer in creativity, innovation and product design in a world where trends evolve faster and faster and it is increasingly necessary to be avant-garde and constantly develop original and creative designs. S. Bernardo, known for always presenting high-quality product lines, has decided to raise the level of ceramic piece design. By partnering with British designer Mark Lloyd, they developed a method in which sound frequencies are transformed into shapes through software after being captured through sound, which in turn go into production and become beautiful ceramic pieces.
This project begins when Mark Lloyd, founder of Skopelab, decided to use his sound capture technique for ceramics and promptly contacted Perpetua, Pereira & Almeida, which when faced with such an innovative project, immediately made efforts to deepen the partnership and adapt the concept to its modus operandi. If perfect marriages do not exist, this comes close, because by combining Mark’s technique with the knowledge of the in-house designers and the company’s deep know-how, the result materializes in the new “Monastery Collection,” launched at the Ambiente fair and that promises to captivate visitors to the fair that takes place in German soil.
From the beginning of its conception, it was agreed that the new collection would have to be something with a strong local and cultural component that represented the roots and traditions of the company. The new collection is therefore a project that aims to honour and promote the municipality of Alcobaça and its cultural and artistic heritage in one of the world’s most prestigious fairs. To bring the project to life, it had the collaboration of an artist from Alcobaça who certainly does not need an introduction – Sónia Tavares – the vocalist of The Gift, singing full-throated at the monumental Alcobaça Monastery. Yes, this “Mosteiro Collection” by the S. Bernardo brand has at its genesis this perfect symbiosis in which a song sung by the fantastic Sónia Tavares echoing in the imposing structure of our Monastery gives rise to the forms that were later worked on and transformed into the fabulous pieces of this new collection.
It is undeniable the innovative and ambitious character of this project, and the possibilities and future prospects of this type of design are practically unlimited, with the Perpétua, Pereira & Almeida company already investing around 10,000€ in new materials and resources to give the necessary conditions to the designers to develop this idea further and better. Among the resources acquired are a new 3D printer and new software, and it is expected that in the future it will be necessary to invest in new areas and materials for the company to remain competitive and at the forefront of innovation.
In conclusion, if you wish to visit the company’s stand at Ambiente in Frankfurt and personally attend the launch of the new collection, it will be located in Hall 12.0 – Stand D41.